Things to Consider When Selecting an E juice

If you are new to vaping, you might have a problem when your e juice gets depleted. Perhaps you wish to switch to another flavor or increase the nicotine concentration. But what are the things to consider when selecting an e juice? It’s true that without an e juice electronic cigarettes are useless. For this reason, when choosing an e juice, you must be very careful. Before you decide to carry that bottle of e juice home, go through the factors that are highlighted in this post to get the confidence when placing a refill order.


a woman vapingPerhaps, this is the essential thing that you should put into consideration when purchasing wholesale e-liquid. If you don’t like the flavor of the juice you have bought the chances are that you won’t enjoy your vaping experience. For this reason, before you start shopping around you have to keep in mind the new e-juice flavors that are in the market and the one you like. You will have an easy time searching for them when you hit the market. The great news is that you will come across a wide variety of flavors to choose from including cocktails, tobacco blend to mention few. You can also better your vaping experience by customizing your combination. Yes, you heard me right! You will realize that vapers like personalized flavors than typical ones.

Nicotine Level

The fact that you can choose the quantity of nicotine in your e-liquid is among the many reasons why people have ditched smoking and turned to vaping. When shopping for an e-liquid its worth noting that the nicotine levels will depend on your preferences. If you choose an e juice with a high concentration of nicotine, then the chances are that you might get addicted. Make sure that you control your nicotine consumption of nicotine by varying its levels in your e juice. Smokers lack this option, and that is why a considerable fraction of them are addicts. E liquids have different concentrations of nicotine and if you are among those who wish to cut their nicotine use you can do so without much struggle.


pen and juiceMost of the e liquids that you will come across in the market are made from vegetable glycerine, propylene glycol, nicotine as well as added flavors. However, this doesn’t mean that any e juice that you will get is high end. Stay away from characters created by DIY brewers and instead go for those made by reputable companies. The liquids have the right balance of ingredients and high-quality nicotine. Buying custom e juice flavors from DIY brewers that don’t care about public safety might affect your health negatively. Reputable manufacturers put public safety first and meet various guidelines when it comes to purity, strength, and quality.

Of the three factors presented above, you need to make sure that your nicotine percentage is defined. When it comes to the flavors to use you should try several, and with time you will discover one that helps you to invigorate your mind from the inside.…


Various Types Of Bar Codes You Should Know

When you intend to code your products after opening a business, there are usually numerous options which can be overwhelming if one does not have the right information. Furthermore, some of the information provided in many publications may mislead due to lack of various critical points. However, a detailed research from relevant websites will help you understand. This publication is one of those that highlight important points on the same.

Various types of bar codes you should know

The UPC codes


They are used in retail outlets to code various consumer goods. A business person has the option of choosing between the UPC-E with 6 numbers or the UPC-A with 12 numbers. Either of these codes is useful and do work well when it comes to consumer goods. If you want to buy upc codes which are GS1 compliant, then visit one of those reliable sellers now.

The EAN codes

Most European countries use the EAN codes to mark their consumer products when using a point of sale system. Just like the UPC codes, they operate the same with a difference coming in the geographical assigning of the prefix. They also have a variety that includes EAN-8 and EAN-13. Likewise, they can either be bought from an authorized GS1 codes reseller or the GS1 itself.

Code 39

When it comes to labeling the industrial goods like the automotive, then it is highly recommended to use these codes. They are compact and reliable since they use both numbers and characters. It is also used in defense coding needs.

Code 93

Are you in the manufacturing of electronic? Well, if planning to start, then you will need to use these codes for this. They are also good when it comes to inventory management of various products and thus making them very reliable. One beauty of using these codes is that they are ASCII compliant in full and thus have an additional security. Most logistic firms have also embraced the use codes in their various processes.

GS1 Databar

gfhgfhgfhghgfhThe codes have been in use by retail shops for long. As a matter of fact, they are used in perishables, any products, and even to prepare coupons. Additionally, the health care sector can also use the same to code their products but not all. Some use other categories of coding.

Understanding the above various codes helps any business person to choose the ones which are convenient for them.…


Five Reasons Why SEO Is Important To Businesses

SEO involves the management of content, design, and structure of a site to improve its visibility on the main search engines like Bing and Google. So why is SEO is important to businesses? Well, it’s a necessary tool for modern companies, and it is required to keep up with the competition. SEO comes in various packages from premium packages to seo packages for small business. Below we take a look at other reasons why SEO is important to businesses.

Importance of SEO to businesses

Increased traffic


If your website surfaces on the first page of search engine results the chances are that you will receive lots of traffic than those sites that appear on the second or third page. SEO aims to get the website in question as far up the search results as possible to increase the number of guests to your site. However, it’s not the only position in the results that matter. Other factors like the quality of the Meta descriptions and title tags also tamper with the click rate. SEO enhances the quality of the text displayed to the prospective guests to encourage them to click through to the target site.


Perhaps, the best importance of SEO is that each of its aspects is traceable and quantifiable. An SEO company can track the rise in conversion rates, traffic, ranking and other many things with the help of comprehensive analytical software. They can also determine other relevant information. Besides, SEO can contribute in tracing customers back to E commerce sites, from the specific keywords used to find the site, and finally up to the final sale. For non-commercial sites, SEO companies can use form fill outs to measure the effectiveness of an optimization strategy. If the return on investment is less than what you expected, the plan can be reanalyzed, adjusted again and again until it goes above and beyond a satisfactory level.


SEO can be very cost effective because its target is internet users that are actively searching for your goods or services. In simple terms, SEO will do all the dirty work on your behalf. This makes it more effective than other marketing strategies like cold calling. Think of it this way. Averagely, leads that are generated with a method like cold calling cost six times more than those caused by a strategy like SEO.

Improved website functionality

SEO involves the rearranging of the link and architecture of a site to make it more navigable for modern search engines. In simple terms, SEO will make your website easier for guests to find the goods or services that they need.

Enhanced brand awareness

lskdanlkcsaclasklccsnlkanscknasclknlsACacsMany clients may consider a business website that ranks well in search engine results unlike those that are further down the list. So even if a user doesn’t visit your site your brand will be still displayed to them which is a good thing. Additionally, brands that appear on those top slots are perceived by users to be more established and trustworthy compared to those in the middle or bottom positions. Over time, users will associate certain keywords with your brand and more traffic will be directed to your site.…


How To Learn From year Mistakes And Make Your Life Better

Most of us are conditioned to feel ashamed of making mistakes. Moreover, making mistakes is always associated with losers or individuals that are not so good. If you are one of those that still think that mistakes are bad, you should start seeing them as opportunities. Furthermore, what is already done can never be undone, but you can always change the future. That said, you should always be trying different things, and learn from every experience life throws at us.

Recognize your mistakes


It is important always to acknowledge your mistakes. It is only after you can recognize a mistake when you can be able to change things. Mistakes can be intentional or purely accidental. As such, they are common even to those that strive for perfection. However, the most important thing is to reduce the frequency or number of avoidable mistakes.

Take responsibility

Recognizing a mistake and taking responsibility go together. Failure to take responsibility often leaves us complaining or blaming others for our misfortune. On the other hand, most people might resort to justifying their mistakes to satisfy their egos. This should not be the case considering that taking responsibility tends to easier and better than to start the blame game.

Avoid repeating mistakes

As much as it is not fatal to make mistakes, you should always strive to ensure you do not keep repeating the same mistakes over and over again. Furthermore, mistakes committed more than once is often perceived to be a choice and not a mistake. As such, it is important to change your attitude if you are to stand any chance of improving the quality of life.


Use your lessons

After making mistakes and learning from them, it is imperative to implement or put into action what you have learned. Failure to repeat mistakes is an indicator that you are making positive steps in life. The good thing about life about life is that you can always learn from others.

Life is all about making steps in the right direction. Before calling it quits, you can also look for some inspiration from other people or even books. If you are not sure about where to get the much-needed inspiration, you can start by looking at Honesty First Reviews for programs and software that have helped individuals and corporate personalities as well.…


Tips For Hiring Real Estate Agents

The duty of good real estate agents is not only to sell or buy property in the minimum time possible but also to fulfill the requirements given by the customer. Moreover, they need to satisfy their budget needs according to properly designed plan. Thus, one must understand the importances of hiring letting agents. In addition, they must make sure that the real estate agent they hire specializes in the type of property you want to invest in. Always keep in mind that once the real estate agent is selected correctly, the agent will take all the responsibility of getting the deal done. In this article, let us look at some points, which will surely help in picking up a good real estate agent.



Ideally, the first factor that you must consider is the pricing. Always see to it that you are dealing with a real estate agent that is within your budget range. In addition, always make sure that the pricing is reasonable. Pay close attention to any unexplained fees. In addition, when you are confused about hiring any real estate agent, and you have many options, then you can filter them by getting quotes. Now, if the quotations they present suits you, then go for it.

Track Record

The Prior to hiring a real estate agent, it is ideal to look for his or her record of accomplishments and achievements. Always make sure that the real estate agent has an outstanding track record.

Online Reviews

ZXCZXCThese days, online reviews have proved to be a great help to people who do not know much about real estate business. In fact, these platforms help the individual to explore more options available in terms of real estate. Thus, another important thing when hiring any real estate agent is looking for online reviews available. The online reviews will tell you the previous work quality of the person you are going to hire as a real estate agent. You can also check for online authentication identification. Always keep in mind that knowing what previous clients have to say about the real estate agent will significantly help you come up with a better buying decision. In addition, by reading other client’s testimonials, you will know beforehand if the real estate agent has some shady practices.


Another effective strategy to ascertain that you will be getting the most capable and competent real estate agent is through recommendations from family and friends. As expected, some of these people have dealt with real estate agents in the past. For that matter, they can definitely recommend a reputable and reliable real estate agent for you.…


Features of a good guinea pig cage

A guinea pig is a great pet, and you need to make sure that you buy the right cage. Most of the guinea pigs are kept in the house, and you need to create a specific space for the guinea pig to stay. You can always buy the best guinea pig cages, but there are various factors to put into consideration. There are specific features that will differentiate a good cage from a mediocre cage. Before you think about buying a guinea pig cage, take time and know how to go about it.

How to identify a good guinea pig cage

Consider the size

The size of the cage is a big consideration when making a choice. You need to make sure that you buy a reasonable size for the cage. Many people tend to assume that guinea pigs are small and this means that they need a small cage. Guinea pigs might be small, but that doesn’t mean that you should go for the smallest cage available. You need to consider a cage that will still allow the guinea pig to move in the cage without feeling restricted.


Buy a comfortable cage

When buying a cage for your guinea pig, comfort should be a top priority. Comfort means that the guinea pig will have a good place to rest. When it comes to comfort, take time and check the structure of the cage. The most common cages are made using wire mesh because it is easy to clean. However, a wire mesh might not be the best material and especially for the floor. Guinea pigs have paws, and they should have a smooth surface where they can rest. If you buy a wire cage, always line the floor with a solid material like plastic or wood.

Easy to clean

It is important to maintain hygiene in the cage since most of the time the cage is placed in the house. A good cage should be easy to clean. With a cage that is easy to clean you will maintain hygiene in the cage and also keep your home feeling and smelling fresh.


Easy ventilation

The role of a cage is to provide a personal space for the guinea pig but also ventilation is important. It should also be well ventilated and accessible. Wired cages are the best when it comes to ventilation and accessibility. You can still see your guinea pig in the cage, and at the same time, you have a personal space for the guinea pig.


Qualities of a good unique item promotional company

Marketing through the use of promotional items has been shown to transform a business. Businesses that make use of unique promotional products are usually successful for a reason. This is because once you give people promotional items for your business; they will be very willing to try your products or services.

Using promotional items, therefore, allows your business to get a foot in the door hence boosting your returns. Therefore, if you want to improve your business, you better start looking for a promotional item companies to market your business. But how do you get a good promotional service company? Here are the qualities of a good promotional items company.

A target audience

One of the difficulties that your business faces are getting customers who will become loyal to your brand. This is why you need a promotional service provider in the first place. You should, therefore, choose a good promotional service that can reach a large target audience. Remember, your goal is to market your business to as many people as possible.

Useful promotional products

You should choose a promotional service provider that will use useful items as promotional items. This is because people will only keep items that they find useful to them. For example, you may choose a company that uses pens to market your business. People will keep the pens for longer since writing materials are always of value to most people.

Informative products

The company that you choose to carry out the promotion of your business should use products that people are going to find to be very informative. If you give your target audience items that will inform them about your business, it will be extremely valuable to the growth of your business. It will create an impression for your business as being thoughtful and in touch with their customers. This will let people know that you have their best interest in mind.

Sentimental products

A good promotional company should use products that will be sentimental to your customers. This is because products can have a powerful effect on customers if they speak to their passion or memory. This will allow your clients to create meaningful connections with your business and whatever you are selling or offering.

High-quality products

You should look at the quality of products that your promotional service provider is going to use to promote your business. This is because if cheap looking products are used to promote your business, it will reflect poorly on your business.…


How To Choose A Fumigation Company

Pest control in our homes, offices, and farms can be quite a headache if proper pest control is not done. Pests especially those that bite can create havoc in your house and also lead to infections. Other insects like cockroaches found mostly in kitchens can contaminate the kitchen environment leading to health problems for the family. Fumigation companies are the ultimate solution which can guarantee you a pest free environment for your home, office or farm for more than one year. Bed Bug Extermination in Chicago experts are the best solutions to deal with any pests and rodents infestation. The following are the factors to consider when choosing a fumigation company for pest control;

How to choose a fumigation company


dgdgfdgdfgdfgYou need first to find out if the company is licensed. Find out from the pest regulatory agency in your state if the company has been given the license to carry on their business in pest control. This will ensure you only deal with a company that uses approved pesticides within the state. You should also inquire whether their employees are bonded to enable reimbursements of fees paid in case there are any losses or damages suffered in the cause of their work.


These are either positive or negative experience from their previous and existing customers. Positive reviews would mean their work is reliable and value for your money is guaranteed. You could also inquire from the state regulatory agency if there are any registered complaints by the company’s clients. Do not just rely on the company to assure a positive result but also get to know third party experiences to help you make up your mind.

Does the company have insurance?

It will be an added advantage if the company has insurance to cover for general liabilities like accidental pollution. This will give extra protection to the clients’ property in case of any accidents. The insurance would also cover the workmen in case they get injured while working in your home. Although it’s not mandatory for pest control companies to have insurance, it will be more advisable to consider one that has it.


fdgdfgfdgfdgfdgdfgLike any other business, you would want to deal with a company that knows what they are doing. Despite them warranting their work, you will not want to suffer damages, especially to your crops even though they would compensate. Go for a company that has been in the market for a reasonable time to ensure professionalism and to avoids unnecessary accidents.…

Benefits Of Hiring A Business Translation Agency

With the advancements of technology in every aspect, the language barrier has been broken too. Nowadays, anybody can do his or her business in any continent around the world despite the race, religion or language. Thus, any company carrying out international transactions or even possessing its customers in a non-English speaking country can significantly benefit by hiring a professional language translation agency.


As a matter of fact, you could be suffocating the efficiency of your transactions by not acquiring the services of professionals such as the ones found. Since hiring a professional translation agency is a big step that you can make in your business, you should understand the benefits of having their services. Continue reading to learn some of the advantages of hiring a business translation company.


The consistency of a professional translation agency is definitely the most important benefit of hiring them. In fact, inconsistent communication can lead to the collapsing of your business since it will lose potential clients who might not understand your language. In addition, you can quickly lose a very good client if he or she has to do research in order to understand the terms and processes used to obtain a given service or product.

A professional translation agency will always ensure that there is a consistency in the usage of terms and communication in general. Therefore, it is advisable to maintain your brand’s consistency in more than one language by hiring a professional translator.


asdsadsIn most cases, professional interpreters employ the use of translation software to keep their services proficient and consistent. In addition, these agencies invest heavily in training, dictionaries, and research resources because they need to give an outstanding outcome. Therefore, these companies can definitely help the process of translation.

Quality Is Guaranteed

Even if you use a friend or coworkers to make the interpretations, you may not achieve your goal because this is a type of work that requires specialization. However, when you hire a professional translator or a translation company, the quality of the services is guaranteed. In fact, these professionals do all they can to bring out quality services because they do invest in their translation business just the way you invest in your business.

Moreover, they are customer centered, and they work towards making the transactions uninterrupted. In addition, they help to convey the same original message as intended without twisting any information. Lastly, always keep in mind that missing a tip in communication can lead to losing thousands of potential clients.

They Can Keep Up With The Pace

It is hard for an internal translator to keep up with the pace of a growing business. For this reason, they are not the ideal choice because most of them struggle to meet the goals. Always keep in mind that a locally done mistake due to pressure can harm your business. However, with a professional translation company, they assign an experienced team to handle the task whenever it arises.…


How To Identify The Best Merchant Lenders

Businesses whether small, medium or large are usually faced with financial challenges in one time or the other. Therefore, they require financial help from outside to meet various expenses and other financial needs. One of the best sources is getting a loan from one of the many options available. If you can access the best merchant cash advance companies, then this is a good option to use as they walk with you to always give some money against your projected credit card sales. You can identify the best merchant lenders through the following ways.

How to identify the best merchant lenders

They are organized

A well-organized company ensures that one gets what they want with ease and fast. Therefore, those companies that are organized will rarely tell you that they are not in a position to accommodate your business unless you do not qualify. They also do not change the lending policies now and then which can be inconveniencing to the clients.


They have enough cash flow

A lender needs to have enough cash flows to stay in business. Those that are not doing well stand a risk of collapsing with investors money and hefty debts from their lenders. Also, they risk losing money from the borrowers should they collapse. A lending company with the best structures that do not allow their workers to steal from the company or borrowers to default will rarely run out of the cash flow.

They have good customer care

Most of the clients who come seeking for a loan or cash advance for their businesses may not have much knowledge about loans. Therefore, they need the customer care department to take them through all what is requires of them, terms and condition for the loans. The better the customer care department is, the better the chances of getting more clients are.

They have friendly qualifications

Most businesses seek the help of merchant lenders since they cannot access loans in banks and other institutions. Therefore, they need more friendly conditions. Most merchant lenders have lending options that do not look at the credit scores or the past credit history of the borrowers. They also have friendly lending rates and repayment plans which are affordable by most SME owners.


You can identify the best merchant lenders by the above qualities. When you get a good and reliable lender, it is good to stick with them especially for the cash advance services. They will give your business a soft landing whenever they in need.…


Reasons To Learn Coding

Due to the advance in technology, most people have discovered the importance of computing and the importance of using the internet. Coding, therefore, is one of the activities that is done due to the advance in technology. That is why most people have preferred to learn more about coding. Age can never be a barrier from some of the daily activities that are necessitated by coding. This, therefore, means that anyone can learn to code regardless of their age.

There are a lot of benefits one is likely to enjoy from learning how to code. Coding can help you in challenging your learning horizons. However, before you commence learning to code, it is essential to know what you are likely to benefit. Also, you should ask yourself why you should code? If you can answer this question, then you will have the reason why you need to learn how code. The following therefore are some of the reasons to learn coding.

Why learning coding is necessary

It is lots of satisfying fun

tg3edf6chyw7edcu82io22Most people prefer learning to code because it is more than fun. During your research, you are likely to notice that most people can employ some of their talents during this process of coding. Even though coding requires creativity, it is an activity that is structured and logic based. Therefore, with coding, you can easily combine your talent or innate interests with coding. That is why most people have decided to learn to code.

Enhance your digital literacy

Most people may feel sad if they are surrounded by pictures or books that they are unable to write or read. Also, you may feel sad if you have some of your devices and you are on a limited basis. This, therefore, means that if you have some of your resources and you do not have the ability to enjoy using them to your fullest, it can be annoying. Therefore, you need to know how to use them. The only way is to learn. That is why when you learn to code; you are likely to become digitally literate.

Experience flow

Experience is one of the key issues that most people consider. Therefore, one of the main reasons why most individuals learn coding is to gain experience. In most areas or fields, the experience is one of the key aspects that is required. Therefore, when learning to code, you will experience flow while you will learn to program.

Multiply your productivity

This is another reason why you should learn coding. You will realize that coding is another way you can become productive. When you learn to code, you know some of the basic programming skills. This, therefore, will help you in automating some of the basic tasks on your computer that will end up making you a competent worker.tg2w3ef6vhyw7edfu2ik22

Enhance problem-solving skills and focus

When learning to code, you are actually able to improve your focus and also solve some of the skills. This is because you will learn some of the programming languages that will add value to your daily life. These, therefore, are some of the reasons why you should learn to code.…


How To Choose A Financial Analyst

If you are looking for a financial analyst, there are a lot of factors you need to consider. First, you need to determine the need of looking for one. This will, therefore, help you to know some of the aspects you need to consider when choosing one. Also, it is recommended to conduct your research and know some of the important information concerning these financial analysts. By doing this, you will know what to avoid and what to consider.

When choosing a financial analyst, you need to identify the kind of services you expect from your analyst. Do not just make your choice before consulting some of your co-workers or your friends. You will find some who have had their services, and therefore they will help you in your selection. Also, it is good to ask before you make a wrong selection that you will end up regretting. The following therefore are some of the tips on choosing a financial analyst.

Tips for hiring a financial analyst

Ask for their credentials

t2gwedfc6hwedc7u28i22This is one if the essential aspects you are required to consider when choosing a financial analyst. You need to note that all experts and professionals have professional and certifications degrees. Therefore, you should not choose or hire one that has no credentials. This is because these certifications and degrees show you that this individual has been educated, trained and he or she has passed all the test and has the required documents.


This is another crucial factor you need to remember always when selecting your financial analyst. You need to make sure that you financial analyst has enough experience before you make your choice. Experience is one of the key factors that are considered in most fields. Therefore, ensure that you hire a financial analyst who has been in the field for more than four years. If you make a mistake of hiring a new financial analyst, you may incur some of the losses.

Analyst fee

When choosing your financial analyst, you are required to remember this factor. Therefore, ensure that you determine the exact amount of money you are ready and willing to spend on your financial analyst. Some of the individuals charge a fee based on their experience. But it is advisable to negotiate with your analyst before you make your final decision.


You need to know how you will maintain your contact with your analyst. Therefore, ensure that you have identified some of the means of communications. This, therefore, will help you to know the progress of your financial stability and know some of the achievements you need to aim.t2g3wedfc6ye7rdfu283ei22

Is your financial analyst an independent?

You need to ask yourself this question when looking for a financial analyst. Most people recommend an independent analyst because they can even offer funds on their own philosophies and personal assessment. Therefore, ensure that you ask your financial analyst whether he or she is independent. Then you will try to make your own conclusions and decide whether you will choose him or her. These, therefore, are some of the tips you should consider when choosing a financial analyst.…

bitacorarh | para no perderse las nuevas ideas en gestión de personas

recuerdos imperfectos
Enviado por rober en Dom, 23/10/2011 – 17:52
nuestra naturaleza como seres sociales tiene un gran efecto sobre el funcionamiento de nuestra memoria. Las personas somos grandes contadores de historias, nuestra vida es recordada en formato de historia y es narrada como tal. Este formato nos permite evitar esos vacíos de información que tanto nos molestan y al mismo tiempo le dan continuidad y coherencia a esas realidades individuales que conforman nuestras vidas.

La realidad objetiva, es decir, los hechos tal y como son, es una realidad sin importancia ya que nuestra memoria le da la forma que más le conviene y la convierte en aquello que necesita para que tenga el sentido que la persona precisa. Como dice José Bergamín: “soy subjetivo, ya que soy sujeto. Si fuese objetivo, entonces sería un objeto”.

La realidad objetiva es una anécdota frente a la realidad subjetiva. Esta última es la que conforma nuestros recuerdos y define el signo de nuestras experiencias. Pero hay algo que matiza y transforma la realidad subjetiva, se trata de nuestra naturaleza social. La necesidad de vivir en comunidad y sentir que se forma parte de la misma, hace que nuestra memoria sea lo suficientemente flexible como para crear el paisaje que nuestro entorno necesita, aunque éste sea falso. Vivir en sociedad es un hecho complejo, pertenecer a un grupo requiere de una labor de comprensión y flexibilidad realmente complicada que de no existir convertiría al ser humano en un ermitaño incapaz de convivir con sus semejantes. Nuestra necesidad de vivir en la manada, ha hecho que nuestra memoria haya evolucionado hasta convertirse en una herramienta que permite y facilita nuestra supervivencia en la sociedad.

Imagínate que vas en tu coche por un lugar que no conoces. Es mediodía y necesitas encontrar un lugar donde comer. En la carretera encuentras dos restaurantes, uno enfrente del otro. El parking de uno de ellos está lleno, mientras que en el de enfrente sólo hay un par de coches, ¿en cuál pararías a comer?. Creo que la respuesta es bastante evidente. Solemos asumir que algo es bueno o malo en función del comportamiento de los demás. Algo similar sucede con nuestra memoria, cuando pensamos de manera individual observamos los hechos de una forma concreta, pero cuando estos mismos hechos son sometidos al consenso del grupo, es muy probable que nuestra percepción sufra ciertos matices para adaptarse a la idea del colectivo. Puede incluso ocurrir que la idea comunitaria sea errónea o esté muy alejada de lo sucedido realmente, pero independientemente de ello, las personas somos lo suficientemente hábiles como para crear el guión que sustenta ese error y lo hace lógico y evidente.

Esta plasticidad que muestra nuestra memoria ha sido estudiada y analizada a través de resonancias magnéticas del cerebro. Los científicos han detectado las causas neuronales de esa capacidad que poseemos para creer algo que no es correcto y asumirlo como dogma de fe simplemente porque los demás así lo hacen. Básicamente se basa en una activación simultánea del hipocampo y la amígdala. Estas dos áreas de nuestro cerebro son las encargadas, respectivamente, de la memoria a largo plazo y las emociones. Cuando ambas áreas se activan de forma concurrente, el resultado es la creación de recuerdos inexactos que proveen a nuestra memoria del componente social que necesita para crear la trama que le permita formar parte del rebaño.

Muchos de los grandes descubrimientos de la humanidad estuvieron basados en impedir que esta característica de nuestra memoria modificase nuestro comportamiento. Inventores, científicos, artistas, pensadores,… personas que no permitieron que el poder de la masa modificase una realidad que era percibida de manera diferente y cuyo descubrimiento y comprensión les condujo a resultados diferentes. El precio, en muchos casos, los llevó a ser tachados de locos, huraños, personas con escasas habilidades sociales. A cambio obtuvieron el premio de comprobar que su visión de la realidad era la correcta y no la que el grupo trataba de imponer.
Entre el incomprendido y el borrego existe un mundo de seres humanos capaces de compaginar su naturaleza social con la certeza de que un mundo propio existe y cuyo entendimiento permitirá conocer muchas de las cosas que le suceden a uno.

ventanas rotas
Enviado por rober en Dom, 16/10/2011 – 13:01

en 1969, Philp Zimbardo realizó un experimento muy interesante en las, entonces más que nunca, peligrosas calles del Bronx. El experimento consistía en abandonar un coche abierto y sin placas de matrícula. A los pocos minutos la gente comenzó a robar componentes del coche consiguiendo que tras varias horas el coche no tuviese nada de valor en su interior. Tres días después, a pesar de que ya no hubiese nada atractivo que pudiera llamar la atención de los ladrones, la gente seguía causando todo tipo de destrozos al coche hasta conseguir dejarlo totalmente inservible.
El mismo experimento se realizó posteriormente en un lujoso barrio de la localidad californiana de Palo Alto. Pasados unos días desde el abandono del coche, Zimbardo observó que éste no sufría ningún tipo de percance y decidió tomar cartas en el asunto, para ello se armó con un martillo y abolló en diferentes sitios la chapa del coche. Esta fue la medida que realmente despertó la consciencia de los vándalos para que el coche sufriera las mismas fases de degeneración que el abandonado en las calles del Bronx.

Este experimento de Zimbardo fue el germen de la teoría de las ventanas rotas presentado por James Wilson y George Kelling en su libro “Arreglando ventanas rotas: Restaurando el orden y reduciendo el crimen en nuestras comunidades” sobre criminología y sociología urbana. Esta teoría presenta la idea de que si tienes una ventana rota en un edificio y no la cambias, a los pocos días, aparecerán nuevas ventanas rotas y así sucesivamente hasta convertir el edificio en un lugar inhabitable. Esta teoría confirma la importancia de atajar los problemas cuando aún son pequeños y controlables, porque una vez que pasan este punto, solucionarlos es realmente complicado y costoso.
Esta teoría fue puesta en práctica en el Nueva York de los 80, un lugar donde el crimen campaba a sus anchas y convertía a esta ciudad en un lugar muy peligroso. Para abordar este problema de tan difícil solución se apostó por la tolerancia cero en temas tan triviales como los grafitis o el control de acceso al metro. Éstas fueron las claves a la hora de hacer que el índice de criminalidad se redujese drásticamente y la ciudad se convirtiese en lo que hoy es.

La teoría de las ventanas rotas desprende muchas lecturas interesantes. La primera que me viene a la cabeza es la del efecto contagio. El ser humano, como ser social, incluye en su repertorio de comportamientos el que lo convierte en rebaño. Cuando formamos parte de la manada, la responsabilidad de nuestras acciones queda diluida en medio de la masa y es así como el ser humano se convierte en un títere al servicio de la comunidad. El rebaño y sus acciones son las responsables de que algo anecdótico puede convertirse en algo realmente inmenso (en lo bueno y en lo malo).
Otra lectura de esta teoría tiene que ver con la importancia del contexto. Si algo se abandona, poco a poco, el entorno lo degrada hasta el punto de hacerlo totalmente inservible. Los criminales, como dice Malcolm Gladwell, son personas especialmente sensibles a este tipo de señales que se producen en el entorno y que les inducen a delinquir. Esta apreciación no sólo es aplicable a los criminales, también a los vándalos, pesimistas, vagos, maleducados, maltratadores,… Las personas prestamos atención a aquello que más nos interesa, por ello es importante cuidar los sistemas que nos rodean, porque si los descuidamos, siempre habrá alguien dispuesto a aprovechar ese hueco para convertirlo en un pozo sin fondo.

El día que descubrí la teoría de las ventanas rotas comprendí muchas cosas, por ejemplo, la crisis financiera que estamos padeciendo. Esta crisis es fruto, entre otras muchas cosas, de pasar por alto señales que indicaban que debíamos tener cuidado pero que fueron minimizadas y consideradas anécdotas convirtiendo al sistema en un lugar donde todo valía. Lo mismo ocurre con el comportamiento de un niño, si un día permites algo que no se debe consentir, ese mensaje es complicado de revertir en el futuro cuando lo permitido un día se convierte en un hábito. ¿Y qué me dices de lo que ocurre cuando a alguien le ofreces una mano y te coge el brazo?, en situaciones de este tipo, si no le pones freno a tiempo, sabes que en el futuro te depara algo que seguramente acabará en una situación incómoda. Los lugares de trabajo son sistemas donde la teoría de las ventanas rotas también tiene una importancia brutal ya que son la clave para determinar el tipo de cultura que vive la empresa, por ejemplo, si das cobijo al vago sabes que dejas abierta la puerta a la cultura del mínimo esfuerzo y el escaqueo.

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