A FEW weeks ago I was talking with an advertising professional who had been discussing potential campaigns with Greenpeace, the environmental group. We both admitted that these days, our reactions to people scaling buildings and unveiling banners range from apathy to mild annoyance. Those tactics seem to belong to another era, before the mass institutionalisation of flash-mobs; they lack the hook needed to achieve virality. Over the past few months, however, Greenpeace has staged a wickedly clever campaign that feels entirely of this moment: a part-online, part-meatspace twist on memes from "The Lego Movie", aimed at convincing the Danish toymaker to cut its longstanding promotion deal with Shell, an Anglo-Dutch oil company, in protest against the company's drilling in arctic waters. On October 9th Lego gave in, announcing it...Continue reading
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Don’t miss the interview at McKinsey.com, “Tom Peters on leading the 21st Century.” On the 50th Anniversary of the McKinsey Quarterly, they interviewed Tom, and the conversation basically covers his outlook on the next 50 years. Use the link above to find the online version of the interview, which includes several short video clips and […]
ON JANUARY 1st 29-year-old Brittany Maynard (pictured) was diagnosed with brain cancer. On November 1st she plans to end her life by ingesting a lethal medication prescribed by her physician. Only five states (Vermont, Montana, Oregon, Washington, and New Mexico) recognise the right to die, so Ms Maynard relocated from California to Oregon to secure this right. This is a move that many Americans are unable to make.
Assisted suicide has been legal in a few European countries for years. But progress in America has been halting: in 1997 the Supreme Court unanimously ruled that the constitution does not include the right to suicide. Aid-in-dying has ideological affinities with other issues where personal autonomy and liberty are at stake—same-sex marriage, for instance, or a woman’s right to an abortion. Yet many Americans have long been uncomfortable with sanctioning suicide. This seems to be changing. Now more than two-thirds of Americans support aid-in-dying laws for the terminally ill and mentally competent. Death with dignity legislation is now pending in seven states.
But why have Americans held out for so long? And what...Continue reading
OUR correspondents discuss what might happen if Republicans win the Senate in November’s mid-term elections. Will America find common ground or succumb to political paralysis?
IN THE 1930s Father Charles Coughlin was among the most popular figures in America. Roughly 30m listeners, at his peak, tuned in to hear his weekly radio broadcasts, which were carried by CBS—then among the biggest American radio networks. Though he began by broadcasting his weekly sermons, he quickly moved into politics. I suppose you would call him an economic populist: he advocated, among other things, unionisation, shrinking government and reducing taxes, abolishing the Federal Reserve, nationalising resources and seizing private wealth during wartime. Yet as war drew nearer, he returned to one subject again and again: Jews. He held them responsible for communism and the war; he reprinted "The Protocols of the Elders of Zion", a classic anti-Semitic text; and he warned: "When we get through with the Jews in America, they'll think the treatment they received in Germany was nothing." Eventually, his broadcasters grew tired of him, the Church warned him away from politics...Continue reading
IOWA’S Senate race is a knife-edge contest between two sharply differing candidates that could well decide which party controls the United States Senate after November. As a key swing state in presidential elections, Iowa also plays host to aspiring candidates in trip after trip. Local voters ultimately have the power to affect the lives of hundreds of millions of Americans and indeed billions of people worldwide.
That is the view from Washington anyway. In Iowa, the importance of the imminent Senate race is not so obvious. Of a dozen or so people quizzed by your correspondent in a park in Davenport, on the western banks of the Mississippi river, just a couple could name both of the candidates. A couple more had formed an opinion from the attack ads that air continuously on every local television station. A few expressed the (arguably reasonable) view that Washington is broken, and politicians never represent their constituents, so why bother. Across Iowa, as across most of the United States, the reaction to these elections seems to be an enormous collective shrug.
After watching both Democrat and Republican candidates debate...Continue reading