Tom Peters

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Brand You: 2015

Lun, 23/11/2015 - 14:37

Ann Friedman wrote an article for New Republic this month titled "Me, Inc.: The paradoxical, pressure-filled quest to build a 'personal brand.'" She ruminates on the purpose of personal branding and the complexities of creating one in social-media-saturated 2015. Friedman quotes liberally from the Fast Company article, "The Brand Called You" that Tom wrote in […]

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Abu Dhabi

Mar, 17/11/2015 - 10:30

The World Strategy Summit, being held in Abu Dhabi from 16–19 November, has the goal of helping government and business leaders become more effective at executing their projects. Tom was in good company as a keynote speaker, along with Reneée Mauborgne, Gary Hamel, and others. He was featured at the pre-summit master class on the […]

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32 Customer Entanglement Strategies

Vie, 13/11/2015 - 13:29

There was no pressing need to write this. But write it I did. I admit to liking the term "Customer Entanglement." (Not to mention "WOW-ification.") Here goes: *Eye-popping customer SERVICE/PURCHASE PROCESS *Eye-popping customer SERVICE/SUSTAINED FOLLOWUP *Customer KINDNESS (K = R = P/Kindness = Repeat business = Profit.) *Fierce customer LISTENING!! ("Core Value" #1? NO KIDDING!!) […]

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The Guardian

Jue, 05/11/2015 - 16:54

Today Tom's close to home, speaking to The Guardian Life Insurance Company in Boston. As always, we offer the slides from his presentation here: The Guardian Life Insurance Company, Boston Guardian Life Insurance, Boston, Long Version Enjoy!

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Six Sustaining—and Very Dangerous—Myths

Lun, 02/11/2015 - 16:00

A 65-slide PowerPoint is attached. It is derived from six fairly recent—and thoroughly researched—books on six key management/organization effectiveness areas where myth typically triumphs over reality. The myths: 1. Star CEOs drive big enterprise performance differences. 2. CEOs must maximize shareholder value. 3. Stars are stars and maintain their stellar performance in new settings. 4. […]

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“Innovation Is Strategy”:Imperative #1 for the Crazy World of 2015/2015*

Vie, 23/10/2015 - 07:15

I'm labeling what follows a "précis" of my current concerns. It originated with a client request for projected "takeaways" associated with a forthcoming speech. I responded, as requested, with a single page. Then, more or less for the hell of it, I expanded the outline/précis to a 2,000* word short essay (PDF also). Herewith FYI: […]

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Imperative #1 for the Crazy World of 2015/2015*
appeared first on Tom Peters.

Nissan North America

Mié, 21/10/2015 - 02:21

The folks at Nissan invited Tom back after his appearance in August. This time, they presented the same speech to three audiences. Tom, make the same speech three times in a row? Not a chance. So, they taped the first one and showed the tape to the other two groups. Thus, we have two presentations, […]

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The Leadership 43“Some Stuff”

Mar, 22/09/2015 - 21:12

When one speaks of leadership, it seems as though the discussion immediately turns to the likes of "vision" and other lofty topics. Be my guest. Follow that path. Since I don't really know (nor, frankly, much care) what "vision" means, I decided to go another route with a recent speech on leadership in Calgary (11 […]

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“Some Stuff”
appeared first on Tom Peters.

The Art of Leadership

Sáb, 12/09/2015 - 04:45

"The Art of ..." conferences are "designed to explore the intersection where art and skill meet business." This Canada-based event production company enlisted Tom for their Art of Leadership Conference, held today in Calgary, Alberta, Canada. At the gathering, Tom presented a PPT titled "The Leadership 24"—24 aspects of excellent leadership or habits of excellent […]

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Working the Room

Mar, 01/09/2015 - 10:40

The key to engaging an audience is to make a human connection. Tom explains exactly how he does this in a conversation with colleague Shelley Dolley in the latest in our Off the Cuff video series. You can find the video at YouTube (time: 2 minutes 57 seconds).

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Nissan North America 2015

Jue, 27/08/2015 - 17:05

Today's event is Nissan North America's 2015 Annual National Dealer Advisory Board Seminar, in Atlanta. This is an opportunity for Tom to speak to the kind of group he loves—a group of quintessential SMEs—auto dealerships. Collectively, they have great potential for growth and change. We know they'll be inspired by Tom! Slide presentations are here: […]

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Opportunity to See Tom Live

Vie, 14/08/2015 - 16:08

If you live in the Northwest United States, you are within driving distance (albeit a long drive) of an upcoming Tom appearance: The Art Of Leadership Conference in Calgary, Alberta, Canada, on 11 September 2015. If you've never seen Tom live, we'd recommend you consider making the trip. We can almost guarantee you'd come away […]

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Tailoring Speeches

Mar, 11/08/2015 - 12:00

Longtime member of Tom Peters' staff Shelley Dolley posed questions to Tom that she frequently gets asked by other business speakers. Many crave insights into Tom's tricks of the trade. As part of our Off the Cuff series of videos, Tom tells us what the keys to successful speaking are. In this video, he shares […]

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